Pizza Lovers Are in for a Special Treat with the New Little Caesars Halloween Instagram Filter

October 29, 2020


This Halloween, Little Caesars has a fun way for customers to connect with their favorite pizza chain and its famous mascot. Pizza lovers who use a new spooky Instagram filter and post to their account tagging @LittleCaesars and using the hashtags #SummonLittleCaesar and #Promotion will receive a free 2-liter of any Pepsi® product with an online Little Caesars pizza purchase.*

There’s just one trick to this treat – Instagram users must say, “Pizza! Pizza! … Pizza!” to summon Little Caesar to their phone.

“We are always looking for creative ways to engage with our passionate customers, and an Instagram filter that lets them interact with our Little Caesar mascot allows us to do just that,” said Jamie Pescia, Little Caesars creative director. “The added bonus is that by paying homage to his famous catch phrase, customers get a special Halloween treat.”

While this particular Instagram filter is new for Little Caesars, innovation is not – for decades, the family-owned company has been inventive when it comes to serving customers, including the introduction of the HOT-N-READY, the Little Caesars Pizza Portal and pizza-ordering app.

Honoring the Brave: Little Caesars Offers Free HOT-N-READY® Lunch Combo to Military Personnel on Veterans Day

October 28, 2020


United States Armed Forces veterans and active military selflessly serve for us all. As part of a long-standing tradition of giving back and honoring U.S. military men and women, Little Caesars® is offering all United States Armed Forces veterans and active military a free HOT-N-READY® Lunch Combo at participating stores nationwide this Veterans Day.

On Wednesday, Nov. 11, from 11 a.m. to 2 p.m., veterans and active military members can receive their free Lunch Combo, featuring four slices of Little Caesars popular Detroit-style DEEP!DEEP!™ Dish pizza, paired with a 20-ounce Pepsi product.

“All of us at Little Caesars are thankful to all of our veterans and members of the military for their service,” Dave Scrivano, Little Caesars President and CEO, said. “In addition to complimentary lunch on Veterans Day, our family-owned company remains committed to supporting these heroes every day with programs like the Little Caesars Veterans Program.”

The Little Caesars Veterans Program reflects the company’s strong belief and business philosophy that giving back and making a difference is something we can all do. Now in its 14th year, it provides honorably discharged veterans and Gold Star families financial incentives to open a Little Caesars franchise of their own. Today, hundreds of veteran-owned Little Caesars stores operate across the country. For more information about becoming a Little Caesars franchisee, visit Franchise.LittleCaesars.com.

“As an organization we believe that our veterans, the men and women who have given so much to serve our country, should return home with business prospects to help them achieve their hopes and dreams,” Jeff Klein, Senior Vice President of Global Marketing for Little Caesars, said. “So, we created a program to honor veterans and provide them with an opportunity to become business owners.”

There is no coupon required to redeem the free HOT-N-READY® Lunch Combo offer. Veterans and military personnel must present proof of service, such as ID card with veteran designation, DD-214 form or current military-issued ID card. Visit LittleCaesars.com for terms and conditions.

Meet the Team Helping to Build Detroit: Zarah Karapetyan-Broglin, Vice President of Construction for Olympia Development of Michigan

October 20, 2020


Zarah Karapetyan-Broglin believes every building has a story to tell. As vice president of construction for Olympia Development of Michigan, Zarah and her dedicated team oversee the construction of new buildings such as 2715 Woodward, and the revitalization of such beloved historic Detroit buildings as Women’s City Club and the former Hotel Eddystone.

Along with a passion for historic buildings and a strong commitment to revitalization, Zarah’s path to Detroit gives her a particular perspective in helping to build the city’s future in keeping with Olympia Development’s commitment to historic renovation.

Zarah was born in Armenia to well-educated parents who believed strongly in the importance of higher learning. Zarah excelled academically and, as a teenager, earned her bachelor’s degree in water resource engineering from the Armenian Agricultural Academy.

At age 19, Zarah was offered a scholarship to study for a master’s degree in the United States. She left her family in Armenia and came alone to Athens, Ga. in 1999. She later moved to Virginia, where she earned her Master of Science in water resources engineering from Virginia Tech. After earning her second master’s degree in Architectural Engineering from Pennsylvania State University, Zarah accepted a job with construction manager Barton Malow in Charlottesville, Va.

Around this time, Zarah visited downtown Detroit for the first time.

“I fell in love instantly,” Zarah said. “I’ve always been passionate about historic buildings. Detroit had it all — the variety of the buildings, the condition of the buildings, and of course the amazing architecture that comes with it.”

“My team members all have different backgrounds of construction, architecture and urban planning, which is a great combination. We also work great together — that synergy makes us successful,” Zarah said. “Now working on the buildings that I always thought would be wonderful to work on — that’s a dream come true.”

Learn more about Zarah and the passion she brings to work daily in the video below.

‘WJR Cares’ On-Air Panel Helps to Raise Funds for Detroit Goodfellows

October 15, 2020

The Old Newsboys’ Goodfellow Fund of Detroit was founded in 1914 to ensure no child goes without a Christmas. Each holiday season, the Goodfellows distribute holiday gift boxes to kids filled with warm clothes, toys, books, dental kits and more. The Detroit Goodfellows’ 2020 fundraising goal of $1 million will help provide 30,000 holiday gift packages for needy children in Detroit, Highland Park, Harper Woods, River Rouge, Hamtramck and Ecorse.

To help the Detroit Goodfellows reach their annual fundraising goal, Chris Ilitch, President and CEO of Ilitch Holdings, joined a panel discussion during WJR Cares, an all-day radio special on Friday, Oct. 16, to talk about the importance of Detroit Goodfellow’s work in the community. The panel included City of Detroit Mayor Mike Duggan, former chairman and CEO of DTE Energy Gerry Anderson, and UAW president Rory Gamble.

“For us, being in business is really about taking care of the people in the community,” Ilitch said. “Goodfellows has been doing tremendous work for a very long time. For me personally, to be involved and affiliated with the Goodfellows is an honor and a privilege.”

The Detroit Goodfellows honored Ilitch with the Edward H. McNamara Goodfellow of the Year award in 2015, a prestigious designation given to those who have significantly contributed to the community. His parents, Mike and Marian, were also honored by the Detroit Goodfellows in 1992.

The full roundtable discussion can be viewed on YouTube.

Learn more about Detroit Goodfellows at DetroitGoodfellows.org.

Honoring a Legend: 17th Annual ‘Willie Horton Day’ to be Celebrated Sunday, Oct. 18

October 15, 2020

In baseball, you play to win. But in life, you play for your family and for your community. That’s what Willie Horton says. You play with the hope that the next generation has a better life than you did.

Horton, a hero in Detroit for nearly 60 years, has been building a better life not just for his own children but for children and fans of baseball across the city of Detroit. And he still does today.

Horton’s commitment to his own family is extraordinary. He and his wife, Gloria, have been pillars of strength for their family, and he’s proud to boast about his 45 grandchildren and great grandchildren.

“I’m fortunate in the journey that I’ve been on,” said Horton. “That journey has taught me to reach back and make it better for everybody else.”

The youngest of 21 children, Horton’s family moved to Detroit in the 1950s. By 13, he was turning the heads of area baseball scouts, and on Aug. 6, 1961, he signed his first professional contract with the Tigers after an outstanding career at Detroit’s Northwest High School.

Horton went to earn All-Star recognition four times in his career with the Tigers and to win the World Series with the team in 1968.

This Sunday, for the 17th year, the Detroit Tigers celebrate “Willie Horton Day.” The celebration honors Horton’s career in baseball and his lifelong achievements in shaping our community.

Horton is known for his strong values and generosity. His work with the Detroit Police Athletic League encouraged more kids from the city of Detroit to learn the game of baseball, with the organization doubling over the years.  

“Every kid should have the opportunity to play sports,” Horton said. “God gave me the ability to play this game. I wanted to represent all people.”

For that spirit, Horton has been a legend on and off the field, and is recognized for his incredible community impact.

“Willie Horton’s values and commitment to inspiring youth and community continue to influence us all,” said Christopher Ilitch, Chairman and CEO of Detroit Tigers. “What’s so endearing about Willie is his humble approach and his genuine love for people.  We are blessed to have a man of Willie’s stature and integrity represent the Olde English D, and it’s only fitting we celebrate him.”

On July 15, 2000, the Detroit Tigers retired Horton’s uniform number 23, and a statue in Horton’s likeness was unveiled in Comerica Park, where it stands today.

These, just a few markers of Horton’s great career, stand as a reminder of a man who put his family and community first.

Little Caesars Arena to Host 2024 NCAA Men’s Basketball ‘Sweet 16’ Regionals

October 13, 2020

The National Collegiate Athletic Association (NCAA) has selected Little Caesars Arena as the host of the 2024 NCAA Men’s Basketball Tournament Regionals — the first-ever Regional round hosted at the award-winning arena in The District Detroit.

“We’re thrilled for Little Caesars Arena to host the 2024 NCAA Men’s Basketball Regionals,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We look forward to showcasing the great city of Detroit to our fans and visitors, and to creating a tremendous experience for the competing student-athletes. We’d like to thank our partners at Detroit Mercy and Oakland University and the Detroit Sports Commission for their passionate commitment, and especially the NCAA for entrusting our organization to host world-class events for Detroiters and collegiate sports fans across the country.”

The Sweet 16 and Elite Eight of the NCAA Division I Men’s Basketball Tournament takes place the second weekend of the NCAA men’s basketball tournament, after which the winning regional champions will advance to the Final Four.

“Bringing this elite event to our guests from near and far is the epitome of our mission — to provide access to amazing entertainment and alive moments inspired by the soul of Detroit,” Howard Handler, 313 Presents President, said. “We look forward to showcasing the best in collegiate athletics at our world-class venue and creating memorable experiences for the student-athletes, coaches and fans.”

With the NCAA’s selection, metro Detroit has also been selected to host the 2023 Division I Men’s Golf Championships, the 2024 Division I Field Hockey Championship and the 2024–‘26 National Collegiate Women’s Bowling Championships. Little Caesars Arena had also previously been selected and will host the 1st and 2nd Rounds of the 2021 NCAA Men’s Basketball Tournament and the 2022 NCAA Wrestling Championships.

Remembering ‘Mr. Tiger’: Commemorative Al Kaline ‘6’ Patches Available Now

October 12, 2020

Al Kaline is considered one of baseball’s all-time finest hitters and defensive outfielders.

Since Kaline’s passing earlier this year, there has been an outpouring of appreciation for the legendary Hall-of-Famer. Prior to the home opener on Monday, July 27, the Detroit Tigers held a tribute to Kaline. And, during the 2020 season, in memory of his Hall-of-Fame career where he wore number 6, the team’s on-field uniform featured a “6” patch stitched on the right sleeve of every Tigers jersey.

Now Tigers fans can join in remembering Mr. Tiger himself with their own commemorative “6” jersey sleeve patch. In loving memory of Kaline, proceeds from sales will benefit the Detroit Tigers Foundation to support youth baseball and softball programs in the greater Detroit community.

Patches are available, while supplies last, at Tigers.com/patch and in The D Shop at Comerica Park near the corner of Witherell and Montcalm.

Learn more about “Mr. Tiger” and his outstanding achievements on and off the field at Tigers.com.

Distinguished Detroit Leader Roy Roberts Bringing Residential Housing to The District Detroit

October 12, 2020

Roy Roberts has had a distinguished career, including head of sales and marketing for General Motors; president of the Boy Scouts of America; an officer in the NAACP; and recipient of the Michigan Chronicle’s Legacy in Motion Lifetime Achievement Award in 2014.

Now, Roberts is turning his attention to a new endeavor: historic residential development. As one of nine partners at Bagley Development Group, Roberts is helping restore the historic former United Artists Building at 150 Bagley into new market-rate and affordable residential housing and street-level retail at 150 Bagley.

The redevelopment of the 18-story, C. Howard Crane-designed building will bring about 140 apartments to a prime location on Grand Circus Park, of which 20 percent will be affordable.

“I am happy to bring residential housing to The District Detroit, and, in so doing, creating hundreds of construction jobs while building it out and permanent jobs once it’s completed. That’s what’s turning this city around.”

Watch Mr. Roberts discuss The Residences @ 150 Bagley in the video below.

Little Caesars® and DoorDash Announce Marketplace Partnership

October 11, 2020

Little Caesars Delivery Now Available on Both Little Caesars and DoorDash Apps Nationwide

Little Caesars and DoorDash announced a major expansion of their exclusive partnership, extending the availability of Little Caesars delivery to the DoorDash app and website. Little Caesars delivery, already available directly through the Little Caesars app and website in the U.S. and Canada, will now also be available on DoorDash’s third-party delivery marketplace for the first time.

“Little Caesars is committed to providing quality, convenience and value to our customers, which is why earlier this year, we partnered with DoorDash to make fast and affordable Little Caesars delivery possible through the Little Caesars app and website,” Ed Gleich, senior vice president of innovation at Little Caesars, said. “Today, we’re excited to expand our product availability to the DoorDash app so pizza lovers can have even more options for having America’s Best Value delivered right to their door.”

The news comes nearly 10 months after the two companies teamed up to offer delivery through the Little Caesars app and website for the first time in Little Caesars’ 60-year history. Little Caesars delivery has been powered by DoorDash Drive since day one, pairing DoorDash’s quick, reliable on-demand delivery with Little Caesars quality, convenience and value.

Little Caesars offers contactless options for both delivery and carry-out through the Little Caesars app and website, and now also through the DoorDash app. Little Caesars is home of the Pizza Portal®, an order pickup method where customers can scan their phones and retrieve their orders from heated compartments, making the brand the only national chain to feature this type of contactless pickup in stores across the country.

“During this unprecedented time, DoorDash’s goal has been to empower its partners to build and grow their off-premise channels, whether through their own app, in-store with pickup, or through our marketplace,” Toby Espinosa, Vice President of Business Development at DoorDash, said. “The HOT-N-READY® model was built on ease, value, and efficiency, and we’re proud to expand our exclusive partnership with Little Caesars to continue to build a lasting off-premise strategy that matches the legacy they’ve worked decades to achieve.”

Customers getting pizza delivered will experience a contactless drop-off of their order. The chain has also reinforced cleanliness and sanitization procedures, increasing the frequency of cleaning commonly touched surfaces including door handles, glass, countertops, Pizza Portal surfaces, phones, and cash registers. Pizzas are baked in 475-degree ovens and are never touched after baking.