Detroit-Style Pizza Wars Heat Up As Little Caesars Challenges Competition

December 5, 2022

  • Pizza Chain Introduces New Hotline for Customers to Report Detroit-Style Pizzas Developed Outside Detroit

Little Caesars is heating up the pizza war, challenging the competition, and protecting its Detroit turf. As one of the original Detroit-based pizza chains and the only national pizza chain actually headquartered in Detroit,* Little Caesars knows a thing or two about the pizza style that made the city’s food scene famous. Starting December 6, the brand is taking the Detroit-Style pizza battle to another level with a new creative campaign, engaging pizza lovers to take action and exercise their rights to enjoy the real deal and receive a limited-time special offer.**

In the campaign, an actual lawyer speaks directly to the camera, encouraging those who purchased a Detroit-Style Pizza from anywhere other than Little Caesars to seek compensation immediately. Pizza lovers can call 1-800-428-DEEP or visit detroitstylecompensation.com to “report their issue,” and they will be directed to a dedicated website to upload their receipts from other pizza chains where they ordered deep dish pizzas. They will then receive a special offer from Little Caesars – a pepperoni or cheese Detroit-Style Deep Dish pizza for the price of just $5.99*** with a provided $3 off promo code.  With that, fans will get the help they need to correct their path to Detroit-Style Deep Dish, that’s actually from Detroit.

The national promotion is complemented by local media in the greater Plano, TX area, the known turf of a key national competitor. Little Caesars will feature the same “real-life” lawyer in placements reminiscent of actual personal injury lawyers, including highway and transit boards, urging consumers to seek compensation for the Detroit-style “injustice” they’ve received. This is further supported by local audio in the area.

“We take our Detroit roots seriously,” said Greg Hamilton, Chief Marketing Officer at Little Caesars. “We’re proud of our heritage and happy to bring Detroit-style pizza to all of America at an incredible value.”

With many Detroit-style pizzas costing $12.99 or more, Little Caesars customers can enjoy a freshly made Detroit-Style Deep Dish Pizza for only $8.99*. This crispy, crunchy pizza is available for delivery using the Little Caesars app, or customers can pre-pay and conveniently collect their order using the Pizza Portal® pickup, a heated, self-service mobile order pickup station, at any participating Little Caesars location, or by stopping in between 4 p.m. and 8 p.m. to pick up a HOT-N-READY Detroit-Style Deep Dish without preordering.

The large, 8-piece Detroit-Style Deep Dish pizza has a crispy-on-the-bottom, soft-and-chewy-on-the-inside crust with crunchy corners and caramelized cheese edges.

For more information about Little Caesars, visit LittleCaesars.com and follow @LittleCaesars on social.

Detroit Red Wings, American Cancer Society and Comerica Bank Team Up for Hockey Fights Cancer

December 4, 2022

On November 25, the Detroit Red Wings once again joined the fight against cancer as the organization teamed up with Comerica Bank and the American Cancer Society to host the annual Hockey Fights Cancer Night at Little Caesars Arena. One hundred pediatric cancer patients, survivors, researchers and American Cancer Society supporters attended the event.

The proceeds from the night’s Detroit Red Wings Foundation 50/50 Raffle, an autographed puck sale, an online auction consisting of player-worn and autographed Hockey Fights Cancer jerseys, as well as the sticks used during warmups, go to the American Cancer Society and the Detroit Red Wings Foundation. Comerica Bank vowed to match the first $10,000 raised by fundraising efforts tied to Hockey Fights Cancer Night.

The evening included a ceremonial bell ringing and puck drop from a child who recently completed cancer treatments, a featured Youth Skater of the Game, pre-game Zamboni rides, and meet and greet with NHL referees.

Detroit Red Wings Recognize Educators with Annual Teach of the Month Program

November 30, 2022

The Detroit Red Wings Teacher of the Month program, presented by Burns and Wilcox, was created to show thanks and gratitude to Michigan teachers and educators who change the lives of millions of children every day, inside and outside the classroom.

Each month from October 2022 to March 2023, one deserving teacher is recognized with the Red Wings Teacher of the Month award. Fans may nominate a teacher who they feel had a significant impact on the lives of children in their community by clicking here.

Meet the teachers of the month below.

Anthony Anderson – Clarkston High School

Dominic Zelnik – Lincoln Park Middle School

Sabrina Lauinger – Oak Ridge Elementary School

Sharon Valascho – Miller Elementary School

Twas the Night Before by Cirque Du Soleil at Fox Theatre

November 30, 2022

Cirque du Soleil is adding a spin to a Christmas classic, with its “’Twas the Night Before…” shows at the Fox Theatre from December 15-26 . The show features Isabella, a curious girl who is seemingly tired of Christmas before she is whisked away to an upside-down, inside-out world of the poem where she meets colorful Christmas characters. Tickets start at $26.50.

Detroit Red Wings Visit the Lloyd H. Diehl Location of the Boys & Girls Clubs of Southeastern Michigan

November 30, 2022

Detroit Red Wings players Joe Veleno and Jake Walman visited the Lloyd H. Diehl location of the Boys & Girls Clubs of Southeastern Michigan (BGCSM) to spend time with youth members and check out the club’s Esports Lounge. They were also joined by Fred Durhal, Detroit City Council Member for District 7.

In March 2022, the Detroit Red Wings Foundation and The Children’s Foundation unveiled the Esports Lounge as part of a $300,000 investment between the Red Wings Foundation and Children’s Foundation to strengthen the career and entrepreneur pipeline for youth in the sports and Esports industries – a core component of the Red Wings’ groundbreaking Learn, Play, Score platform.

Established during the 2019-20 season as part of a $1 million commitment from the Detroit Red Wings, Detroit Red Wings Foundation, and NHL/NHLPA Industry Growth Fund, the Learn, Play, Score platform is breaking down systemic barriers by introducing equitable access to hockey in various forms for thousands of children across the city of Detroit. In partnership with respected local organizations and revered Detroiters, children of all ages and abilities are now experiencing the social, emotional, and educational benefits of hockey – many of them for the first time.

Start of Community Benefits Process Marks Next Phase of Proposed Mixed-Income, Mixed-Use Development in The District Detroit

November 29, 2022

  • Related Companies, Olympia Development of Michigan (ODM) and the City of Detroit today announced plans to begin an extensive Community Benefits Ordinance (CBO) process for a proposed $1.5 billion, multi-building development in The District Detroit.
  • Related Companies and Olympia Development commit to extensive community engagement as part of transformational redevelopment; first community meeting November 29th at Cass Tech
  • Proposed Plans Anticipated to Create 695 Mixed-Income Residential Units – 20% of Units Reserved at Deeply Affordable Rates of 50% of Area Median Income – 12,000 Temporary Construction Jobs, 6,000 Permanent Jobs and Includes New and Renovated Commercial, Residential, Hospitality and Retail Projects Aimed at Attracting and Retaining Talent in Detroit and Michigan
  • Related and Olympia Pursuing Public-Private Partnership to Help Further the Vision for The District Detroit, Including Transformational Brownfield Plan Application and Additional Private Financing

Related Companies, Olympia Development of Michigan (ODM) and the City of Detroit today announced plans to begin an extensive Community Benefits Ordinance (CBO) process for a proposed $1.5 billion, multi-building development in The District Detroit.  The CBO process marks the next phase of plans to build new office, retail, residential with affordable housing, hotel and public space across 10 properties in The District Detroit, aimed at attracting and retaining talent and inclusive economic development in Detroit and Michigan.  The first meeting for residents in the areas surrounding the development will take place at 6 PM on November 29th at Cass Technical High School.  

The proposed development includes the construction of 6 new buildings and the renovation and adaptive reuse of 4 historic buildings. The mix and type of proposed projects reflect significant initial feedback from the developers’ continued community engagement, including more than 250 community engagement meetings to date, which will continue through the city-led community benefits process.

Building upon Related Companies’ and ODM’s previously announced shared vision for The District Detroit and the Detroit Center for Innovation (DCI), a world-class research, education, and entrepreneurship center, the additional projects proposed include 695 mixed-income residential units – 20 percent of which are reserved as affordable housing at 50 percent Area Median Income (AMI) – 1,200,000 square feet of commercial office, 100,000 square feet of retail and 467 hotel rooms.

In addition to reflecting initial feedback from an expanding community engagement process, each project in the initial planning phase of The District Detroit’s purpose-driven development is rooted in the core values of education, engagement, employment, economic inclusion and environmental justice.

This phase of proposed mixed-use projects in The District Detroit includes:

  • Four residential projects totaling 695 units with 20% of units set aside as affordable housing at 50% Area Median Income, including:
    • Two new construction residential buildings:
      • 2250 Woodward Avenue. A proposed mixed-use development that includes residential space with ground floor retail.
      • 2205 Cass Avenue. A proposed residential building that will be part of the mixed-use campus of the DCI.
    • Two historic preservation residential buildings:
      • 408 Temple Street. This is a planned rehabilitation of the brown brick and terra cotta building, formerly known as the American/Fort Wayne Hotel, designed by Ellington and Weston and located in the City’s Cass Park Historic District.  It is proposed to be renovated into a mixed-use building with first floor retail and residential space.  
      • 2210 Park Avenue. This is a planned rehabilitation of the neoclassical style Detroit Life Building, designed by Arnold & Schreve and located in the City’s Park Avenue Historic District. It is proposed to be renovated into a mixed-use facility with first floor retail and residential space.
  • Four commercial office buildings:
    • 2200 Woodward Avenue. A proposed mixed-use development that includes first floor retail and office space.
    • 2305 Woodward Avenue or 2300 Cass Avenue. A proposed mixed-use development which includes first floor retail with office space above.
      • Two different locations are under consideration for this structure depending on prospective tenant feedback – either: (a) 2305 Woodward Avenue, west of Woodward Avenue, East of Park Avenue, south of I-75 and north of Montcalm Street or (b) 2300 Cass, east of Cass Avenue, west of Clifford Street, south of I-75 and north of Montcalm Street.
    • 2300 Woodward Avenue. A proposed mixed-used development that includes first floor retail with office space.
    • 2115 Cass Avenue. A proposed business incubator that will be part of the mixed-use campus of the DCI. This project will include the adaptive reuse of the former Moose Lodge building at that location.  
  • Two proposed hotels, including:
    • 2455 Woodward Avenue. This previously announced hotel is located at Woodward and I-75 Service Drive, adjacent to Little Caesars Arena.
    • 2211 Woodward Avenue. This is a proposed adaptive reuse of the current Fox Office Building to a hotel. It will not alter the historic Fox Theatre.

Sustainability will be at the core of the development for The District Detroit, including securing LEED certification for buildings, prioritizing sustainably designed open space, and supporting low-carbon transportation options and infrastructure across the proposed development.

“These projects will build on the successful progress such as Little Caesars world headquarters, 2715 Woodward, the Eddystone residences and the multiple historic residential developments open or underway,” said Keith Bradford, President of Olympia Development of Michigan and The District Detroit. “The construction and operations of each project will help our state and region attract the world’s leading companies and top talent to Detroit while maximizing economic opportunity for those who are already here. We look forward to working with the City and community partners to garner input while creating places and spaces all Detroiters can enjoy.”  

“Detroit’s future is incredibly promising and Related is committed to harnessing the potential of the DCI to drive inclusive economic growth,” said Andrew Cantor, President of Related Michigan. “These projects are important pieces of the puzzle that will help create world-class spaces for the people of this city and we look forward to continuing to work hand in hand with members of the community to realize this shared vision.”

“We are excited about this next phase of development for The District Detroit and the benefits it will bring to the city. Our conversations with community members and leaders through our ongoing community engagement have been critical in helping to inform our plans, and we are looking forward to building on those conversations through the CBO process,” said Rian English Barnhill, Vice President of Government & Community Affairs at Olympia Development of Michigan.

This proposal for a package of transformative real estate development projects in The District Detroit is in addition to retail, entertainment, office and residential development underway or recently completed by Olympia Development. The list includes Cass & Henry, a proposal to restore six residential buildings and community space on a single historically designated block in The District Detroit, the recent restoration of the historic Eddystone residences, and the Residences@150 Bagley led by Bagley Development Group. These projects together represent 410 new homes in Detroit, 131 of which are reserved as affordable housing for residents earning 30-80 percent of the area median income rate.

Community Benefits Process – How it works

Detroit is the only major city to have a community benefits ordinance that gives residents living in the area impacted by a development a say in the project and the ability to negotiate certain benefits.  To date, 12 completed CBO processes have resulted in tens of millions of dollars in benefits to neighborhoods beyond the initial development investment.

The City of Detroit has mailed invitations to a series of community meetings with Related and Olympia Development to 6500 households in the four-census tract impact area. The City intentionally expanded the size of the impact zone for this project to maximize the opportunities for community participation.

The first two meetings will be held November 29th and December 6th. These initial meetings will allow members of the surrounding community to learn more about the proposed development plans and to share their feedback and to select community representatives on the Neighborhood Advisory Council (NAC) that will negotiate the community benefits agreement.

Every community benefits NAC is made up of 9 members:

  • 2 selected by residents living in the impact area
  • 3 selected by City Council members (1 each by the councilperson representing the impacted district and two at-large councilmembers)
  • 4 selected by Planning & Development Department

The City’s community benefits ordinance requires a minimum of 7 meetings.  Members of the NAC, who must live in the impacted area and be at least 18 years of age, negotiate various community benefits specific to the projects to address anticipated impacts, such as programs to help residents participate in the economic opportunities created by the development. Once the NAC and developers agree on a series of benefits and timelines, the NAC votes to endorse the community benefits agreement.  That agreement is then forwarded to City Council for final approval.

“Developments of this quality and scale provide incredible opportunity for Detroiters to directly benefit from them, whether that means job training in the construction trades, employment in the developments, affordable housing or being part of the process to negotiate a community benefits package,” said Nicole Sherard Freeman, who serves as the City’s Group Executive for Jobs, Economy & Detroit at Work. “Residents who engage in this process will have the ability to help shape the transformational possibilities this development will have on this district for years to come.”

“This is an exciting announcement for Detroit and an incredible opportunity for District 6 residents in the impact area to be at the table for discussions about the future of their neighborhood. I encourage local residents to be actively engaged in the upcoming CBO process and to share their vision and hopes with the developers,” said Gabriela Santiago-Romero, Detroit City Council Member for District 6. “Residents are also welcome to contact my office if they have any questions.”

Developers to seek State transformational brownfield incentive, no City general funds

These proposed development plans depend on attaining suitable financing and partners, as well as public financial support. To that end, Related and Olympia also announced today that they are filing a Transformational Brownfield Plan (TBP) application with the Michigan Economic Development Corporation.

The TBP is reserved for projects that will have a transformational impact on local economic development and community revitalization while also having an overall positive fiscal impact on the State. Should the application be approved, public financing through the TBP will only be provided for those projects that begin providing jobs and positive economic impact through construction and beyond. Over the 35-year incentive benefit period, projected net fiscal tax benefits include more than $1 billion for the State of Michigan, $700 million for the City of Detroit’s general fund and $442 million for other taxing jurisdictions.

No City general fund support is being requested or provided for the proposed developments. Once financing and requested public incentives are secured, it is expected that work would begin on the office building at 2200 Woodward in 2023.

Thousands of new jobs, $2B in net fiscal benefit

Annual operations of the project will support more than 6,000 total jobs within the city of Detroit. Operations are expected to generate more than $500 million in wages within the City of Detroit on an annual basis. Operations are also projected to yield approximately $1.6 billion per year in direct economic activity in Michigan.

Construction of the projects are projected to support approximately 12,000 temporary construction-related jobs. Construction is expected to generate more than $800 million in wages. Construction is also projected to yield approximately $1.4 billion in direct economic activity in Michigan.

“This planned development in The District Detroit will create economic opportunity and thousands of good jobs for Michigan residents,” said Tom Lutz, Executive Secretary-Treasurer of the Michigan Regional Council of Carpenters and Millwrights. “We continue to see high demand for our skilled trades workforce and this planned development is another example of how working men and women will be instrumental in building Michigan’s future. Detroiters should know that our doors are open to learn the skills that will enable them to join our workforce and empower them to take advantage of the opportunities created by this project.”

At the center of the future plans for The District Detroit is the previously announced Detroit Center for Innovation (DCI). The DCI will be anchored by a world-class estimated $250 million, 200,000 square-foot research and education center operated by the University of Michigan. Wayne State University and the University of Michigan are expected to explore programmatic partnerships through the DCI, the organizations said.

“It’s exciting to see this project – which holds so much promise for the city of Detroit and the state of Michigan – taking these important next steps. We are looking forward to increasing our engagement and presence in the city,” said U-M President Santa J. Ono.

“This next phase of The District Detroit will help re-energize Detroit’s resurgence following the slowdown of the pandemic,” said Wayne State University President M. Roy Wilson. “We are excited to be partners with the Detroit Center for Innovation, and the residential and business development will add to what is already a great environment around our Mike Ilitch School of Business. The people of Detroit, and the Wayne State community, will reap the benefits of this initiative for years to come.”

Local leaders also praised the impacts of The District Detroit on the young people of Detroit.

“This proposed development will provide access to opportunity for the next generation of Detroiters. These plans will help our city build a pipeline of talent by ensuring that our young people know they can continue to grow, learn, and thrive in Detroit for years to come,” said Shawn Wilson, President & Chief Executive Officer of the Boys & Girls Clubs of Southeastern Michigan.

Programs at the DCI will focus on research and innovation, with the goal of supporting the economic development of Detroit and the state with a pipeline of talent. The DCI will also provide a critical skills pathway for students from Detroit Public Schools Community District and beyond.

Little Caesars Pizza Furthers Global Expansion with First Stores in the United Kingdom

November 28, 2022

  • Leading American Pizza Chain’s Inaugural UK Restaurants to Open in Derby, London and Liverpool, England  

Little Caesars® Pizza, the third largest pizza chain in the world*, is furthering its international expansion with its first restaurants in the United Kingdom. The global brand, which currently operates in 27 countries and territories, will celebrate the grand opening of its first store in Derby, England in December, followed by two stores in London and a store in Liverpool early next year.

“As we continue to expand around the world, we are thrilled to bring Little Caesars Pizza and our globally recognized value, quality and convenience to the U.K.,” said Paula Vissing, chief operating officer for Little Caesars Pizza. “The U.K. is an extremely important new market for us given its powerful and fiercely independent economy. We expect to open many new stores there over the next several years, and we are excited to be entering with such strong franchisee groups in Derby, London and Liverpool.”

Over the past few years, Little Caesars Pizza has amplified its international presence with restaurant openings in Europe, the Middle East, Asia Pacific, Latin America, the Caribbean and Canada. Little Caesars Pizza has ambitious plans to continue expanding throughout Europe with a specific focus on the U.K. and is actively seeking franchisees interested in joining the world-renowned brand.

“The U.K. pizza industry is valued at over $3 billion and is expected to continue growing year-over-year,” shared Jeremy Vitaro, chief development officer for Little Caesars Pizza. “Now is the time to capitalize on that growth momentum. We are seeking additional franchisees who are interested in entering into area developer agreements in London as well as other territories, including southern England, Scotland and Ireland.”

Little Caesars Pizza is a family-owned company with more than 60 years of experience and a steadfast commitment to innovation. Nearly 20 years ago, the brand revolutionized the global pizza industry with its signature HOT-N-READY® model, which gives customers the easy and quick option to simply stop in and take away a freshly made, piping-hot, large pizza and side items without waiting or ordering ahead. Not only are the products made with fresh, natural ingredients, but they are sold at an all-day value every day, providing an excellent meal option for families and individuals. The concept quickly took off in the United States and spread to other Little Caesars Pizza markets around the world.    

“Little Caesars has developed a simple, yet powerful business model designed to give consumers what they really want,” added Vissing. “It’s the perfect combination of quality, convenience and value. HOT-N-READY offers high-quality American-style pizzas at an affordable price, lower than the competition, which is especially compelling in today’s economic climate.”

The menus in Derby and London will feature several HOT-N-READY® large pizzas, including Pepperoni and Margherita. Other delicious offerings include the Mushroom Deluxe, the Three Meat Treat, a Pepperoni, Italian Sausage and Bacon, and many others. Veggie Crazy Puffs  and Little Caesars signature Crazy Bread® are also available. All pizzas on the menu are large, at 30.5 cm.  

For more information on the menu and store locations in the U.K., visit gb.littlecaesars.com. To learn more about development and growth opportunities in the region, visit International.LittleCaesars.com.  

Detroit Red Wings Foundation Supports the Growth of Hockey in the Community With Annual Event

November 20, 2022

The 13th annual Detroit Red Wings Charity Poker Tournament returned to MotorCity Casino Hotel, with proceeds benefiting the Detroit Red Wings Foundation. In partnership with fans, key stakeholders and colleagues, the Detroit Red Wings Foundation provides innovative support focused on community investment and youth development and the growth of hockey within the community.

“We’re proud to partner with and thankful for our players, fans and sponsors on creating these exciting special events like the annual charity poker tournament,” said Shannon Lapsley, Community Impact Director, Fundraising and Development for Ilitch Sports + Entertainment.

“These types of events help raise money to provide youth in Detroit, southeastern Michigan and across the state with hockey and sports-related experiences, including the ability to participate in open skate events, amateur hockey leagues, and in our Detroit Red Wings “Learn, Play, Score” program.”  

Hosted in MotorCity Casino Hotel’s  SoundBoard, the event featured a host of Red Wings players and alumni such as Adam Erne, Robby Fabbri, Robert Hagg, Ville Husso, Olli Maatta, Larry Murphy, Alex Nedeljkovic, Jordan Oesterle, Mark Pysyk, Mickey Redmond, Elmer Soderblom and Pius Suter.

For a look inside the event, watch this video:

“MAGIC OF LIGHTS” AT PINE KNOB MUSIC THEATRE

November 14, 2022

Experience Christmas through lights at Pine Knob Music Theatre, with the “Magic of Lights,” which runs from November 18- December 31. The drive-through light display features holiday-themed scenes and characters using the latest LED technology and digital animations, including the all-new Prehistoric Christmas and Mega Tree displays. Tickets start at $20.