Ilitch Sports + Entertainment Announces Key Leadership Promotions to Drive Growth, Innovation, and Best-in-Class Guest Experiences

Ilitch Sports + Entertainment (IS+E), whose mission is to amaze, inspire and unite, has announced the promotion of three senior team members into expanded leadership roles. These moves reflect IS+E’s ongoing focus on growing its talent and strengthening its ability to deliver world-class sports and entertainment experiences for fans, guests, and partners across its teams, venues, and live events.

Taylor Traub has been promoted to Senior Vice President, Business Strategy & Innovation. Traub has been instrumental in shaping IS+E’s strategic direction through his leadership of the organization’s data analytics capabilities. In his expanded role, he will now also oversee business development, with a focus on driving overall growth initiatives for IS+E. Additionally, he will lead efforts to enhance operational efficiency through the integration of technology—key pillars of IS+E’s focus on sustainable growth and innovation.

Asia Gholston has been named Senior Vice President, Brand Marketing. Since taking the helm of the Detroit Red Wings marketing earlier this year, Gholston has delivered impactful brand strategies that have energized fans and stakeholders alike. In her new role, she will lead brand marketing for both the Detroit Red Wings and Detroit Tigers, in addition to overseeing the IS+E Creative Services team. Her leadership will focus on strengthening brand engagement and executing bold, multi-platform marketing campaigns.

Ben Fidelman has been promoted to Vice President, Communications & Broadcasting. Fidelman will oversee a newly unified communications team across the IS+E portfolio, ensuring a consistent and impactful voice for the organization’s iconic sports brands. In addition to managing broadcast operations, he will now lead public relations strategies for both the Detroit Tigers and Detroit Red Wings.

“These promotions highlight the exceptional leadership Taylor, Asia, and Ben bring to IS+E,” said Ryan Gustafson, President and CEO of Ilitch Sports + Entertainment. By investing in top talent and aligning our leadership for the future, we’re enhancing our ability to create innovative, impactful experiences that amaze, inspire, and unite our fans, while also strengthening connections with our communities and partners.”

Ilitch Sports + Entertainment continues to invest in strong leadership to deliver unmatched fan experiences, amplify brand value, and lead in an increasingly competitive sports and entertainment landscape.